Detailed Projects

RGI | PA 360 Shield | The All-Rounder of Protection| Product Launch

• Launched Personal Accident 360 Shield with full-funnel campaign strategy—messaging, media, and creatives

• Spearheaded rebranding efforts across touchpoints, aligning tone, visuals, and positioning

• Conceptualized and scripted branded videos; collaborated with agencies for campaign execution

• Developed print assets and event collaterals to strengthen offline presence

• Executed campaigns across hospitals, auto dealerships, and on-ground activations

• Ensured compliance and consistency through cross-functional coordination with legal, agency, and product teams

Open Secret | Peanut Butter Day Story | Creative Execution

• Designed engaging Instagram story templates aligned with Open Secret’s fresh, fun brand voice

• Created interactive and visually appealing formats to boost user engagement and brand recall

• Tailored templates for key campaigns like “Moms-on-the-Go” and seasonal promotions to drive awareness

• Ensured cohesive storytelling across stories, reinforcing brand values and product benefits

• Managed influencer collaborations, partnering with niche creators to boost brand visibility and engagement

• Led social media strategy execution with interns, creating content calendars and monitoring performance

• Coordinated successful product launches, ensuring cohesive messaging across all digital platforms

• Optimized e-commerce listings to improve product discoverability and drive online sales growth

Heart Up My Sleeves | Fashion | Product Launch

• Designed bilingual mailers and brochures for hyper-local impact

• Created regional product collaterals aligned with brand tone

• Led video ideation to execution for digital campaigns and in-store use

• Delivered story-driven content across all customer touchpoints

• Ensured cohesive branding in all print and digital assets

• Executed offline rural brand campaigns with free health and motor check-ups to boost awareness and community trust