What I have done?

Helped brands craft memorable digital experiences through strategy-led content.

Expertise in digital marketing.

Professional Experience

Reliance General Insurance | BFSI

Role: Deputy Brand Manager

September 2023 - Febuary 2025

• Supported the rebranding transition post logo and brand identity revamp.

• Collaborated with the internal Branding & Communications team to align messaging across offline and digital assets.

• Assisted in refreshing social media tone, making insurance content more engaging and humanized.

• Created internal branding concepts and communication strategies to improve team alignment.

Open Secret | FMCG

Role: Social Media Manager

Febuary 2023 - September 2023

• Built and managed monthly content calendars for Instagram & LinkedIn, increasing engagement by 13.5% MoM.

• Created UGC-style Reels and short-form videos — from scripting to editing — tailored to moms and gifting audiences.

• Led 40+ influencer campaigns during Rakhi & Back-to-School, achieving 1.8M+ organic reach.

• Directed product shoots to ensure visual consistency and cohesive brand messaging.

• Collaborated with growth & design teams to align hooks, CTAs, and copy with performance goals.

NUA | FMCG

• Managed e-commerce listings and brand presence across Amazon, Flipkart, CRED & Symtten.

• Used performance data to optimize SEO, A+ content, and ad strategy, improving traffic and conversions.

Role: E-Commerce Executive | Internship

Cloudnine Hospitals | Healthcare

Role: Digital Marketing | Internship

• Conducted competitive audits comparing Cloudnine with platforms like FirstCry — focusing on UX, layout, and digital content strategy.

• Supported marketing with campaign planning, briefs, and analytics across social and web platforms.